About us

Ascend Commerce Group

At WeOmni, we specialise in creating all-in-one ecosystems for businesses with expertise across multiple segments. By combining our expertise, we deliver solutions with maximum efficiency and impact.

At WeOmni, we specialise
in creating all-in-one ecosystems for businesses with expertise across multiple segments.
By combining our expertise, we deliver solutions with maximum efficiency and impact.

Our mission

We strive to create new business opportunities
through eCommerce technology.

Our Ecosystem

Our networks include

Our networks
include

Our Businesses

WeOmni Q3/2023

WeOmni (e-Solution)

At WeOmni, our team is composed of seasoned e-Solution experts who possess a wealth of experience in developing eCommerce projects of all sizes from small to large scale for both customers within the Charoen Pokphand Group and other clients. With their extensive knowledge, experience, and specialised expertise, our team members truly are the heart of our organisation.

Customized Software Development

Provide comprehensive End-to-End system services.

Tech Staff
Augmentation

ให้ Tech Talent ของเรา เป็นส่วนช่วยธุรกิจคุณ

Let our Tech Talent help your business.

Cloud Smart Services

Efficiently utilise Cloud Services comprehensively.

Learn more ⧁

Point of Sale (POS)

All-in-one point of sale solutions for your business

Learn more ⧁

Cloud Smart Services

Efficiently utilise Cloud Services comprehensively.

Point of Sale (POS)

All-in-one point of sale solutions for your business

Learn more ⧁

Customized Software Development

Provide comprehensive End-to-End system services.

Learn more ⧁

Tech Staff
Augmentation

Let our Tech Talent help your business.

Learn more ⧁

Cloud Smart Services

Efficiently utilise Cloud Services comprehensively.

Learn more ⧁

Point of Sale (POS)

All-in-one point of sale solutions for your business

Learn more ⧁

Customized Software Development

Provide comprehensive
End-to-End system services.

ให้บริการด้านระบบครบวงจร แบบ End-to-End

Learn more ⧁

Tech Staff Augmentation

Tech Staff
Augmentation

Let our Tech Talent help your business.

ให้ Tech Talent ของเรา เป็นส่วนช่วยธุรกิจคุณ

Learn more ⧁

Cloud Smart Services

Efficiently utilise Cloud Services comprehensively.

ใช้งาน Cloud Services อย่างมีประสิทธิภาพ ครบถ้วน

Learn more ⧁

Point of Sale (POS)

All-in-one point of sale solutions for your business

ระบบจัดการร้านค้า สำหรับธุรกิจ ยุคใหม่ ครบ จบ ในเครื่องเดียว

Learn more ⧁

Pantavanij

Pantavanij

Pantavanij is a leading electronic procurement company established in 2001 with the aim of enhancing business potential and streamlining the procurement process from recruitment to purchasing. Pantavanij offers comprehensive solutions for businesses of all sizes, ranging from large enterprises to small businesses, across a wide range of industries.

www.pantavanij.com

Pantavanij

www.pantavanij.com

Chief Technology Officer

Egg Digital

EGG Digital

Our digital marketing agency specialises in online marketing, technology, and customer relationship management to ensure the success and sustainable growth of our clients, ranging from large business brands to SMEs.

www.eggdigital.com

aden

Aden

We are a comprehensive warehouse service provider that offers inventory storage solutions, fulfilment services through online channels, and logistics services. Our logistics services ensure safe and timely delivery of products to customers. We connect our API with popular e-commerce platforms such as Lazada and Shopee, and can customise APIs to integrate seamlessly with your platform, making your online business operations more efficient and streamlined.

www.pantavanij.com

GoodChoiz

Goodchoiz

For over a decade, Goodchoiz has been meeting the needs of working people by providing high-quality products online. We offer a vast selection of more than 20,000 items from both domestic and international famous brands across various product categories, including office supplies, factory equipment, furniture, household appliances, stationery, paper products and folders, storage devices, and IT equipment. We also offer lifestyle products for all genders, ages, and businesses. With nationwide shipping, our products are readily available to everyone.

www.goodchoiz.com

Ascend Travel

Ascend Travel

Ascend Travel is a comprehensive business travel management platform designed to cater to the needs of business groups. Our platform offers access to over 2,000,000 hotels worldwide, along with various services such as car rentals, plane tickets, and more, all at competitive prices. Our user-friendly platform is available 24/7 to ensure that our clients can access our services at their convenience.

www.ascendtravel.com

Our
Management

K' Seub

Seubsakol
Sakolsatayadorn

President

Seubsakol is a renowned expert in Agile product and human resource development, having started his career as an engineer at Siemens in Germany. After gaining valuable experience in Europe, he returned to Thailand and held senior management positions at True Group and Ascend Group.

Seubsakol is a pragmatic strategist who approaches new challenges with a lean startup mindset, driving innovation and enterprise products in a new direction. As CEO of Ascend Commerce Group, he leads the implementation of concepts, builds, measures, and learns on digital platforms, ensuring a consistent user experience.

Dan/Gun/Tammy New

Dan
Itsarayoungyuen

Chief Technology Officer

Dan, our CTO, has a diverse background as a former U.S. Air Force test engineer and experience working with tech giants Google and Amazon.

Darunporn
Jirakitanusorn

General Manager

“Tammy”, one of Thailand's digital business pioneers in the creation of iTrueMart, is well-equipped to help unlock the limitless growth potential of your company.

Dan

Dan
Itsarayoungyuen

Chief Technology Officer

Dan
Itsarayoungyuen

Chief Technology Officer

Dan, our CTO, has a diverse background as a former U.S. Air Force test engineer and experience working with tech giants Google and Amazon. With global exposure and expertise, Dan is well-equipped to help WeOmni customers expand their business capabilities while reducing costs. As a multilingual and proficient developer, he is fluent in English, Spanish, and Hebrew, and has extensive knowledge of TypeScript, GraphQL, React Native, and Docker. If you're looking to start a conversation with our CTO, Dan is ready to help.

จากอดีตวิศวกรทดสอบกองทัพอากาศสหรัฐฯ และยังเคยได้ร่วมงานกับ Google และ Amazon สุดท้ายเราก็ได้ “แดน” มาเป็น CTO ของเราในที่สุด ด้วยประสบการณ์ที่ได้ จากองค์กรระดับโลก ดังที่กล่าวมา ทำให้ขณะนี้แดนพร้อมแล้ว ที่จะช่วยให้ลูกค้าของ WeOmni ขยายขีดความสามารถของธุรกิจ และลดค่าใช้จ่ายไปพร้อมๆ กันได้ และในฐานะคนสามารถสื่อสารได้หลายภาษา, นักพัฒนาที่รอบรู้ เขามีความชำนาญ ในด้าน : ภาษาอังกฤษ, ภาษาไทย, Ruby, TypeScript, GraphQL, React Native, Docker ตลอดจนรู้ภาษาสเปนและฮีบรูเล็กน้อย ถามตัวของคุณเองดีกว่าว่าพร้อมที่จะเริ่มการสนทนา กับ CTO ของเราหรือยัง?

Tammy

Darunporn
Jirakitanusorn

General Manager

Darunporn
Jirakitanusorn

General Manager

“Tammy”, one of Thailand's digital business pioneers in the creation of iTrueMart which has since evolved into WeMall, is well-equipped to help unlock the limitless growth potential of your company. With her extensive experience working with top-level companies across various industries such as TrueMoney, Sanook, and Universal Music, Tammy is the ideal partner to help unlock the limitless growth potential of your company. Few people in the industry can match her expertise and track record of success, making her the perfect choice for those looking for a business partner to grow with.

"แทมมี่" หนึ่งในผู้บุกเบิกธุรกิจดิจิทัลของไทย และยังเป็นหัวเรือใหญ่ในการสร้าง iTrueMart ที่นำมาสู่ WeMall ในปัจจุบัน, ถ้าจะหาคนที่พร้อมเข้ามาช่วยปลดล็อกศักยภาพในการเติบโตของบริษัทของคุณอย่างไร้ขีดจำกัด คงจะไม่มีใครเหมาะสมไปว่านี้ น้อยคนนักที่จะมีประสบการณ์ได้ร่วมงานกับบริษัทในระดับต้นๆ ของหลากหลายอุตสหกรรม อาทิเช่น ทรูมันนี่ (TrueMoney) สนุก (Sanook) และยูนิเวอร์แซล มิวสิก (Universal music) ซึ่งนับเป็นข้อได้เปรียบแบบไร้คู่แข่ง สำหรับท่านที่กำลังมองหา business partner ที่พร้อมจะเดิบโตไปพร้อมกัน

Seub

Seubsakol
Sakolsatayadorn

President

Dan

Dan
Itsarayoungyuen

Chief Technology Officer

Tammy

Darunporn
Jirakitanusorn

General Manager

Ascend is Home to
Where Inspired and
Committed Talents Thrive.

Our Team

Team Dedicated to Your Success

Dedicated Team to drive your success

2024 Page 1/4 K Pat/Best/Mak

Pataraporn Thanasorn

Business Development

“Pat" is a financial services expert with experience consulting for leading companies by using agile principles to manage the team.

Panupong Vatchanasoontorn

Business Development

"Base" is driven by innovation and out-of-the-box thinking to achieve business goals.

Makarapon Chantapoon

Business Development

“Mak" has 10 years of experience driving tech products and solutions for both B2C and B2B in startups and leading banks in Thailand.

2024 Page2 /4 K Nat/Ohm/Poh

Nattapon Rangsiyakul

Head of Software
Engineering

"Nat" is a platform developer with a background in digitalising operations for large companies in Australia.

Tharathorn Inphen

Head of Engineering

“Ohm" is confident in utilizing his expertise to drive business success and meet the ever-evolving needs of consumers in the digital age.

Pitithana Wisanpittayakorn

Head of Support

"Po" is an all-around professional with experience in system software development, project management, and customer satisfaction.

2024 Page3 /4 K Joe/Saran/Sachin

Itsaret Boonsong

Head of Architecture

"Joe" is a specialist in software development and solution design, with a focus on creating stable, fast, and secure systems.

Saran Jearakitimasak

Head of Quality Assurance

"Ran" specialises in software quality control and has a proven track record of developing highly efficient QA teams across various industries.

Sachin
Yadav

Head of DevOps

"Sachin" is an expert in AWS, GCP, and Azure cloud technologies. His extensive knowledge and experience in these areas serve as a testament to his expertise.

2024 Page 4/4 K Kamol/Toon

Kamol Tangvatcharapong

Head of Product Owner

"Eka" is an expert in e-Commerce solutions, having leveraged IT solutions to build successful retail businesses through innovative marketing strategies.

Panthip Pooput

Head of Products -
e-Solution & Logistics

“Toon" is a successful Product Manager who has played a key role in the development and success of various products and platforms within the CP Group.

New 1/6 K Pat/Best

Pataraporn Thanasorn

Business Development

“Pat" is a financial services expert with experience consulting for leading companies by using agile principles to manage the team.

Panupong Vatchanasoontorn

Business Development

"Base" is driven by innovation and out-of-the-box thinking to achieve business goals.

2024 5/6 K Sachin/Kamol

Sachin
Yadav

Head of DevOps

"Sachin" is an expert in AWS, GCP, and Azure cloud technologies. His extensive knowledge and experience in these areas serve as a testament to his expertise.

Kamol Tangvatcharapong

Head of Product Owner

"Eka" is an expert in e-Commerce solutions, having leveraged IT solutions to build successful retail businesses through innovative marketing strategies.

Pat

Pataraporn
Thanasorn

Business Development

Pataraporn
Thanasorn

Business Development

"Pat is an expert in financial services, having worked with Accenture Solutions and played a key role in the development of modern banking systems. With extensive experience in strategic planning and system structuring, Pat has since applied his expertise to other industries, including logistics. By embracing agile principles, she leads teams to deliver results efficiently and effectively without compromising on quality.

Best

Panupong
Vatchanasoontorn

Business Development

Panupong
Vatchanasoontorn

Business Development

"Base" is driven by innovation and out-of-the-box thinking to achieve business goals, making it a fundamental part of his DNA. He has successfully implemented groundbreaking solutions such as using blockchain technology to create a VAT refund system, making Thailand the first country in the world to do so. With extensive international experience and a deep passion for modern technology, "Base" is dedicated to helping your company reach its full potential and achieve limitless growth.

Mak

Makarapon
Chantapoon

Business Development

Makarapon
Chantapoon

Business Development

With almost a decade of experience driving tech products and solutions for both B2C and B2B, Mak has been a pioneer in the Thai tech industry since the early days of the internet. He has a wealth of knowledge in market validation, go-to-market strategy, and financial product development, gained from his work with start-up companies and leading banks in Thailand. As a valuable member of the Ascend Commerce team, Mak brings his expertise to help create the big picture and contribute to the success of the company.

Nut

Nattapon
Rangsiyakul

Head of Software Engineering

Nattapon
Rangsiyakul

Head of Software Engineering

"Nat" began his career as a developer at a digitalising operations company in Australia where he gained expertise in AngularJS, ReactJS, dotNet, Jenkins, and Making Things Work™ development. He is dedicated to creating user-friendly solutions that meet the needs of businesses. Currently, he leads the core development team at WeOmni, focusing on delivering simple and satisfying products for business users.

Ohm

Tharathorn
Inphen

Head of Engineering

Tharathorn
Inphen

Head of Engineering

With over 10 years of experience in the IT industry, spanning from development and system administration to designing software architectures for top financial and e-commerce businesses, "Ohm" is confident that his expertise can contribute to the further success of your business and meet the ever-evolving needs of consumers in the digital age.

Poh

Pitithana
Wisanpittayakorn

Head of Support

Pitithana
Wisanpittayakorn

Head of Support

Drawing on extensive experience in system software development, project management, and customer satisfaction, both in Thailand and abroad, "Po" possesses a keen ability to understand and address the unique needs of a wide range of businesses. As an effective intermediary between customers and development teams, he ensures that clients receive the best possible system experience and support, resulting in maximised efficiency and optimal outcomes.

Joe

Itsaret
Boonsong

Head of Architecture

Itsaret
Boonsong

Head of Architecture

With years of experience working both domestically and internationally in software development and solution design, "Joe" specialises in designing systems that are not only stable, fast, and secure, but also tailored to meet the unique needs of each business. With his expertise, he can help drive your business towards seamless operation and success.

Saran

Saran
Jearakitimasak

Head of Quality Assurance

Saran
Jearakitimasak

Head of Quality Assurance

With experience in software quality control and supervision in various industries, including finance, retail, eCommerce, and operations services for global companies, "Ran" has also developed efficient QA teams for automation testing, reducing software development time and delivering high-quality work in record time.

Sachin

Sachin
Yadav

Head of DevOps

Sachin
Yadav

Head of DevOps

With experience working for leading companies like Exxonmobil and Clifford Chance in the field of Cloud & DevOps Transformation, Sachin has worked closely with corporate entities such as Microsoft and Redhat, making him an expert in cloud technology with extensive knowledge of AWS, GCP, and Azure. Let Sachin help your company achieve success in the cloud.

Kamol

Kamol
Tangvatcharapong

Head of Product Owner

Kamol
Tangvatcharapong

Head of Product Owner

Boasting over 20 years of experience in the IT/Telecom industry, including 10 years in Product Management at top companies like Huawei Technologies, Nokia, Siemens, and DTAC, "Eka" specialises in product development for the retail industry using IT solutions that have been widely marketed. Prior to joining Ascend Commerce, he was an expert in e-Commerce business solutions, providing support for both CP affiliates and general customers.

Toon

Panthip
Pooput

Head of Products e-Solution & Logistics

Panthip
Pooput

Head of Products
e-Solution & Logistics

"Toon" is a highly skilled Product Manager who has played a key role in driving the success of multiple products and platforms within the CP group. With a commitment to excellence, extensive knowledge, and proven competence gained through years of experience, Toon ensures that every product released to the market is of the highest quality, delivering maximum value to users across various business domains.

Ensuring system security and safety

Certified to ISO/IEC 27001 standards

Ascend Commerce has achieved the international standard certification ISO/IEC 27001 from the British Standards Institution (BSI) in Thailand. This certification ensures that the information system security needs of customers are met. Customers and partners using Ascend Commerce’s digital platforms for transactions and services can trust that standardized security measures are in place. The security certification covers the entire process, including customer demand, analysis, design, system development, support, and application and security management on the platform for user convenience.