About us

Ascend Commerce Group

At WeOmni, we specialise in creating all-in-one ecosystems for businesses with expertise across multiple segments. By combining our expertise, we deliver solutions with maximum efficiency and impact.

At WeOmni, we specialise
in creating all-in-one ecosystems for businesses with expertise across multiple segments.
By combining our expertise, we deliver solutions with maximum efficiency and impact.

Our mission

We strive to create new business opportunities
through eCommerce technology.

Our Ecosystem

Our networks include

Our networks
include

Our Businesses

WeOmni Mar 2025

WeOmni (e-Solution)

At WeOmni, our team is composed of seasoned e-Solution experts who possess a wealth of experience in developing eCommerce projects of all sizes from small to large scale for both customers within the Charoen Pokphand Group and other clients. With their extensive knowledge, experience, and specialised expertise, our team members truly are the heart of our organisation.

Customized Software Development

Provide comprehensive End-to-End system services.

Provides End-to-End eCommerce solution for both B2B and B2C to strengthen business competitiveness.

Tech Staff
Augmentation

ให้ Tech Talent ของเรา เป็นส่วนช่วยธุรกิจคุณ

WeOmni Tech Talent joins your project instantly with flexible Staff Augmentation, controlled budgets, for short- and long-term needs.

Cloud Smart Services

Efficiently utilise Cloud Services comprehensively.

Learn more ⧁

Point of Sale (POS)

All-in-one point of sale solutions for your business

Learn more ⧁

Cloud Smart Services

Efficiently utilise Cloud Services comprehensively.

WeSense is an AI platform that transforms devices into self-monitoring assets with end-to-end Smart AIoT.

Point of Sale (POS)

All-in-one point of sale solutions for your business

Enhance sales and business management with a smart POS, supporting online-offline operations and real-time sales reports.

Learn more ⧁

Customized Software Development

Provides End-to-End eCommerce solution for both B2B and B2C to strengthen business competitiveness.

Provide comprehensive End-to-End system services.

Learn more ⧁

Tech Staff
Augmentation

WeOmni Tech Talent joins your project instantly with flexible Staff Augmentation, controlled budgets, for short- and long-term needs.

Let our Tech Talent help your business.

Learn more ⧁

Cloud Smart Services

WeSense is an AI platform that transforms devices into self-monitoring assets with end-to-end Smart AIoT.

Efficiently utilise Cloud Services comprehensively.

Learn more ⧁

Point of Sale (POS)

Enhance sales and business management with a smart POS, supporting online-offline operations and real-time sales reports.

All-in-one point of sale solutions for your business

Learn more ⧁

Customized Software Development

Provides End-to-End eCommerce solution for both B2B and B2C to strengthen business competitiveness.

ให้บริการด้านระบบครบวงจร แบบ End-to-End

Learn more ⧁

Tech Staff
Augmentation

WeOmni Tech Talent joins your project instantly with flexible Staff Augmentation, controlled budgets, for short- and long-term needs.

ให้ Tech Talent ของเรา เป็นส่วนช่วยธุรกิจคุณ

Learn more ⧁

Cloud Smart Services

WeSense is an AI platform that transforms devices into self-monitoring assets with end-to-end Smart AIoT.

ใช้งาน Cloud Services อย่างมีประสิทธิภาพ ครบถ้วน

Learn more ⧁

Point of Sale (POS)

Enhance sales and business management with a smart POS, supporting online-offline operations and real-time sales reports.

ระบบจัดการร้านค้า สำหรับธุรกิจ ยุคใหม่ ครบ จบ ในเครื่องเดียว

Learn more ⧁

Pantavanij Mar 2025

Pantavanij

Pantavanij is a leading electronic procurement company established in 2001 with the aim of enhancing business potential and streamlining the procurement process from recruitment to purchasing. Pantavanij offers comprehensive solutions for businesses of all sizes, ranging from large enterprises to small businesses, across a wide range of industries.

Pantavanij

Transparent and traceable at every step. Reduce costs, increase speed, modernize workflows, and support strategic decisions.

Learn more ⧁

Turn complex procurement into a simple, seamless process with a comprehensive online procurement platform.

Learn more ⧁

Chief Technology Officer

Egg Digital

EGG Digital

Our digital marketing agency specialises in online marketing, technology, and customer relationship management to ensure the success and sustainable growth of our clients, ranging from large business brands to SMEs.

www.eggdigital.com

aden

Aden

We are a comprehensive warehouse service provider that offers inventory storage solutions, fulfilment services through online channels, and logistics services. Our logistics services ensure safe and timely delivery of products to customers. We connect our API with popular e-commerce platforms such as Lazada and Shopee, and can customise APIs to integrate seamlessly with your platform, making your online business operations more efficient and streamlined.

www.pantavanij.com

Ascend Travel

Ascend Travel

Ascend Travel is a comprehensive business travel management platform designed to cater to the needs of business groups. Our platform offers access to over 2,000,000 hotels worldwide, along with various services such as car rentals, plane tickets, and more, all at competitive prices. Our user-friendly platform is available 24/7 to ensure that our clients can access our services at their convenience.

www.ascendtravel.com

Our
Management

K' Seub 1

Seubsakol
Sakolsatayadorn

President

Architecting the AI-Enabled Ecosystem
"Driving Growth through Practical AI"
As President of Ascend Commerce Group, I lead the transition into the AI Economy. My focus is on 'Practical AI'—integrating intelligent technology with human potential to create a seamless commerce ecosystem that delivers measurable growth for our partners.
- AI-First Strategy: Beyond platforms—we build data-driven ecosystems.
- Business Empowerment: Bridging the gap to make AI accessible for all.
- Scalable Excellence: Lean and agile operations built for the future.

Nut/Off

Nattapon
Rangsiyakul

VP of Digital Product
Innovation & Partnership

"Leveraging CP’s Digital DNA to Power the AI Economy" We are more than just a consulting firm; we are a Digital Strategic Partner. By leveraging the world-class capabilities of the CP Group

Prathes
Saengthong

VP of Digital Transformation and AI

"From Strategy to Execution" I drive enterprise-wide Digital & AI strategies by seamlessly transitioning from high-level vision to real-world execution.

Matee/Tharathorn

Maetee
Saerechavaroh

Head of Strategy and
Business operations

I lead the strategic foundation and operational excellence of the organization, driving sustainable growth through integrated systems and agile business processes.

Tharathorn
Inphen

VP of Engineering

I lead a 150+ engineering organization—driving enterprise delivery, internal product development, technology strategy, and engineering excellence.

Seub 1

Seubsakol
Sakolsatayadorn

President

Architecting the AI-Enabled Ecosystem
"Driving Growth through Practical AI"
As President of Ascend Commerce Group, I lead the transition into the AI Economy. My focus is on 'Practical AI'

Nut

Nattapon
Rangsiyakul

VP of Digital Product Innovation & Partnership

Dan
Itsarayoungyuen

Chief Technology Officer

"Leveraging CP’s Digital DNA to Power the AI Economy"
We are more than just a consulting firm; we are a Digital Strategic Partner. By leveraging the world-class capabilities of the CP Group, we empower businesses—both within and beyond our network—to thrive. Our goal isn't just to provide a platform, but to execute an 'Ecosystem Play' that ensures our clients succeed and remain resilient in the transition from Digital 4.0 to the AI-driven future.

จากอดีตวิศวกรทดสอบกองทัพอากาศสหรัฐฯ และยังเคยได้ร่วมงานกับ Google และ Amazon สุดท้ายเราก็ได้ “แดน” มาเป็น CTO ของเราในที่สุด ด้วยประสบการณ์ที่ได้ จากองค์กรระดับโลก ดังที่กล่าวมา ทำให้ขณะนี้แดนพร้อมแล้ว ที่จะช่วยให้ลูกค้าของ WeOmni ขยายขีดความสามารถของธุรกิจ และลดค่าใช้จ่ายไปพร้อมๆ กันได้ และในฐานะคนสามารถสื่อสารได้หลายภาษา, นักพัฒนาที่รอบรู้ เขามีความชำนาญ ในด้าน : ภาษาอังกฤษ, ภาษาไทย, Ruby, TypeScript, GraphQL, React Native, Docker ตลอดจนรู้ภาษาสเปนและฮีบรูเล็กน้อย ถามตัวของคุณเองดีกว่าว่าพร้อมที่จะเริ่มการสนทนา กับ CTO ของเราหรือยัง?

Off

Prathes
Saengthong

VP of Digital Transformation and AI

Dan
Itsarayoungyuen

Chief Technology Officer

"From Strategy to Execution"
I drive enterprise-wide Digital & AI strategies by seamlessly transitioning from high-level vision to real-world execution. By integrating AI, Data Platforms, and ERP (Odoo), I empower organizations to maximize revenue, optimize costs, and accelerate decision-making, ensuring that every technological investment translates into measurable growth and a long-term competitive advantage.

Matee

Maetee
Saerechavaroh

Head of Strategy and Business operations

Maetee
Saerechavaroh

Head of Strategy and Business operations

I lead the strategic foundation and operational excellence of the organization, driving sustainable growth through integrated systems and agile business processes.

I drive the organization with a client-centric mindset, believing that our true achievement is defined by the measurable success and growth of our partners.

I lead the strategic foundation and operational excellence of the organization, driving sustainable growth through integrated systems and agile business processes.

I drive the organization with a client-centric mindset, believing that our true achievement is defined by the measurable success and growth of our partners.

Tharathorn

Tharathorn
Inphen

VP of Engineering

Tharathorn
Inphen

VP of Engineering

I oversee and lead an engineering organization of over 150 professionals across four core pillars: Product Architecture, Platform Infrastructure, Product Delivery, and Customer Operations. My responsibility encompasses driving high-impact project delivery for enterprise clients while simultaneously spearheading internal product development, defining technology roadmaps, and elevating organizational software engineering standards.

I believe an organization’s strength is measured by the genuine growth of its people—it is not enough for a team to simply execute; they must be empowered to think critically, make informed decisions, and evolve continuously. I am driven by creating an environment that amplifies this potential, ranging from establishing clear career advancement pathways to integrating AI-native practices that serve as a force multiplier for the team’s collective impact.

Seub 1

Seubsakol
Sakolsatayadorn

President

Architecting the AI-Enabled Ecosystem
"Driving Growth through Practical AI"
As President of Ascend Commerce Group, I lead the transition into the AI Economy. My focus is on 'Practical AI'—integrating intelligent technology with human potential to create a seamless commerce ecosystem that delivers measurable growth for our partners.
- AI-First Strategy: Beyond platforms—we build data-driven ecosystems.
- Business Empowerment: Bridging the gap to make AI accessible for all.
- Scalable Excellence: Lean and agile operations built for the future.

Nut

Nattapon
Rangsiyakul

VP of Digital Product Innovation & Partnership

Off

Prathes
Saengthong

VP of Digital Transformation and AI

Tharathorn Inphen

Tharathorn
Inphen

VP of Engineering

Ascend is Home to
Where Inspired and
Committed Talents Thrive.

Our Team

Team Dedicated to Your Success

Dedicated Team to drive your success

2026 Page 1 - Aek/Chaitat/Surachet

Aekkalak Rojanaporn

Head of Operations

I am a strategic leader in supply chain and operational design, focused on Asset-Light models—driving POS rollouts and leveraging Automation & AI to optimize commercial performance.

Chaitat Kamolvisit

Head of Commercial

My mission is to drive digital transformation across commercial functions—delivering practical, measurable strategies for sustainable growth and expansion.

Surachet Saejueng

Digital Solutions & ERP Expert

I translate complex business needs into tailored Digital Solutions and Odoo ERP systems—driving efficiency, cost optimization, and sustainable growth.

2026 Pear/Somsak

Rachatawan Fangyong

Business Development Manager

I design precise business models and agreements to turn potential into solid expansion, backed by data and proven figures.

Somsak Anandrati

Lead Product Specialist
and Consulting

I bridge the gap between high-level business strategy and technical execution by leading product vision, managing stakeholder requirements, and overseeing the end-to-end delivery of high-value features.

New 1/6 K Pat/Best

Pataraporn Thanasorn

Business Development

“Pat" is a financial services expert with experience consulting for leading companies by using agile principles to manage the team.

Panupong Vatchanasoontorn

Business Development

"Base" is driven by innovation and out-of-the-box thinking to achieve business goals.

2024 5/6 K Sachin/Kamol

Sachin
Yadav

Head of DevOps

"Sachin" is an expert in AWS, GCP, and Azure cloud technologies. His extensive knowledge and experience in these areas serve as a testament to his expertise.

Kamol Tangvatcharapong

Head of Product Owner

"Eka" is an expert in e-Commerce solutions, having leveraged IT solutions to build successful retail businesses through innovative marketing strategies.

Chaitat

Chaitat
Kamolvisit

Head of Commercial

My mission is to drive digital transformation across the organization’s commercial functions by providing strategic business consulting and developing effective commercial strategies. Deliver practical, measurable solutions that support sustainable business growth and expansion.

Chaitat

Maetee
Saerechavaroh

Head of Commercial

Chaitat
Kamolvisit

Head of Commercial

I drive the organization through a strong commercial mindset and a problem-solving approach, with a focus on deeply understanding clients’ true needs rather than stated wants. This enables the design and development of effective business models and commercial strategies, while continuously identifying new opportunities to support long-term growth and future success.

Surachet

Surachet
Saejueng

Digital Solutions & ERP Expert

Surachet
Saejueng

Digital Solutions & ERP Expert

I analyze complex business requirements to design and propose Digital Solutions and ERP systems (Odoo) tailored to organizational workflows. Beyond technical implementation, I provide strategic consultancy aimed at driving operational efficiency, cost reduction, and supporting sustainable business growth.

“Execution is everything.” I believe that organizational success is not defined by having the best plan on paper, but by the ability to translate that vision into tangible results through relentless execution.

Aekkalak

Aekkalak
Rojanaporn

Head of Operations

Aekkalak
Rojanaporn

Head of Operations

I am a strategic leader specialized in architecting supply chain frameworks and operational workflows, with a core focus on the Asset-Light Organization model to ensure maximum business agility. My expertise includes leading large-scale POS project rollouts and integrating Automation and AI to streamline the sales pipeline and provide comprehensive support for marketing initiatives.

I am a firm advocate for the Asset-Light approach, centered on building intelligent systems that leverage the synergy of Automation and AI. My goal is to achieve total optimization under the guiding principle of "minimizing budget, headcount, and time." By doing so, I transform traditional cost management into a driver for sustainable, long-term profitability.

Somsak

Somsak
Anandrati

Lead Product Specialist and Consulting

Somsak
Anandrati

Lead Product Specialist and Consulting

I empower organizational growth through strategic product leadership, data-driven decision-making, and the seamless alignment of business vision with technical excellence.

Rachatawan

Rachatawan
Fangyong

Business Development Manager

Rachatawan
Fangyong

Business Development Manager

I design precise business models and agreements to turn potential into solid expansion, backed by data and proven figures.

I am dedicated to connecting potential to possibility.

I design precise business models and agreements to turn potential into solid expansion, backed by data and proven figures.

I am dedicated to connecting potential to possibility.

Ensuring system security and safety

Certified to ISO/IEC 27001 standards

Ascend Commerce has achieved the international standard certification ISO/IEC 27001 from the British Standards Institution (BSI) in Thailand. This certification ensures that the information system security needs of customers are met. Customers and partners using Ascend Commerce’s digital platforms for transactions and services can trust that standardized security measures are in place. The security certification covers the entire process, including customer demand, analysis, design, system development, support, and application and security management on the platform for user convenience.

Product and Services

Partner Solutions

Product and Services

Partner Solutions

About us

Ascend Commerce Group

At WeOmni, we specialise in creating all-in-one ecosystems for businesses with expertise across multiple segments. By combining our expertise, we deliver solutions with maximum efficiency and impact.

At WeOmni, we specialise in creating all-in-one ecosystems for businesses with expertise across multiple segments. By combining our expertise, we deliver solutions with maximum efficiency and impact.

Our mission

We strive to create new business opportunitiesthrough eCommerce technology.

Our Ecosystem

Our networks include

Our networks include

Our Businesses

WeOmni (e-Solution)

WeOmni (e-Solution)

Customized Software Development

Tech StaffAugmentation

Cloud Smart Services

Point of Sale (POS)

Cloud Smart Services

Point of Sale (POS)

Customized Software Development

Tech StaffAugmentation

Cloud Smart Services

Point of Sale (POS)

Customized Software Development

Tech StaffAugmentation

Cloud Smart Services

Point of Sale (POS)

Our Management

SeubsakolSakolsatayadorn

President

NattaponRangsiyakul

VP of Digital Product Innovation & Partnership

PrathesSaengthong

VP of Digital Transformation and AI

SeubsakolSakolsatayadorn

President

NattaponRangsiyakul

VP of Digital Product Innovation & Partnership

DanItsarayoungyuen

Chief Technology Officer

SeubsakolSakolsatayadorn

President

Ascend is Home to Where Inspired and Committed Talents Thrive.

Our Team

Team Dedicated to Your Success

Aekkalak Rojanaporn

Head of Operations

Chaitat Kamolvisit

Head of Commercial

Surachet Saejueng

Digital Solutions & ERP Expert

Pataraporn Thanasorn

Business Development

Panupong Vatchanasoontorn

Business Development

Chaitat Kamolvisit

Head of Commercial

Maetee Saerechavaroh

Head of Commercial

Chaitat Kamolvisit

Head of Commercial

At WeOmni, we specialise
in creating all-in-one ecosystems for businesses with expertise across multiple segments.
By combining our expertise, we deliver solutions with maximum efficiency and impact.

We strive to create new business opportunities
through eCommerce technology.

Our networks
include

Tech Staff
Augmentation

Tech Staff
Augmentation

Tech Staff
Augmentation

Our
Management

Seubsakol
Sakolsatayadorn

Nattapon
Rangsiyakul

VP of Digital Product
Innovation & Partnership

Prathes
Saengthong

Seubsakol
Sakolsatayadorn

Nattapon
Rangsiyakul

Dan
Itsarayoungyuen

Seubsakol
Sakolsatayadorn

Ascend is Home to
Where Inspired and
Committed Talents Thrive.

Chaitat
Kamolvisit

Maetee
Saerechavaroh

Chaitat
Kamolvisit