A strategic milestone to future-proof enterprise systems
Ascend Commerce, a leading Digital Solutions Company, has entered into a strategic partnership with Odoo as its first-ever Strategic Partner in Thailand. This collaboration aims to elevate digital platform capabilities and enterprise solutions for organizations across Thailand and the broader region.
The partnership is designed to help enterprises connect all business systems into one unified platform, enabling a transition toward a Digital-First organization that is ready to scale at both regional and global levels.
“Thailand is entering a new digital era, and businesses need ERP platforms that are flexible, scalable, and adaptable to local regulatory requirements.
We are delighted to welcome Ascend Commerce as Odoo’s first Strategic Partner in Thailand. By combining Odoo’s modular and open platform with Ascend’s deep market expertise, we can help organizations of all sizes modernize their operations faster—and with greater confidence.”
— Matts Fievez, Regional Director APAC, Odoo
From Partnership to Measurable Business Impact
This collaboration goes beyond technology integration—it is about transforming the operational backbone of enterprises.
By combining Ascend Commerce’s expertise in Omnichannel, ERP Integration, and Automation with Odoo’s powerful platform, organizations can transition from:
- Siloed systems – Fully integrated end-to-end operations
- Delayed decision-making – Real-time, data-driven insights
- Manual processes – Automated workflows that reduce cost and increase efficiency
- Limited scalability – Platforms built for regional and global growth
“Partnering with Odoo marks a significant milestone in our mission to digitally transform Thai enterprises.
By combining our expertise with Odoo’s powerful platform, we are setting a new standard for world-class business operations.”
— Seubsakol Sakolsatayadorn, President, Ascend Commerce
Turning Complexity into Competitive Advantage
One of the biggest challenges for enterprises today is managing multiple disconnected systems, leading to data inconsistency, duplicated processes, and lack of business visibility.
Ascend Commerce addresses this with a Single Source of Truth approach—integrating all systems into a unified digital platform. This enables executives to access real-time data and make faster, more accurate decisions.
Key initiatives include:
- Manufacturing 4.0 Leveraging IoT and Product Lifecycle Management (PLM) to transform factories into smart manufacturing environments
- Comprehensive Thai Localization Fully compliant with Thai accounting standards and tax regulations—ideal for large enterprises and regulated industries
- AI-Driven Operations Using AI to generate actionable insights and enhance decision-making
- Industry-Specific Expertise Covering key sectors such as automotive, construction, and international trade
Expected Business Outcomes
- Reduced operational costs
- Improved workforce productivity
- Simplified system architecture
- Faster time-to-market
“At Ascend Commerce, we believe AI-driven automation is the next frontier of business efficiency in Southeast Asia.
Through our partnership with Odoo, we are bringing intelligent ERP solutions to the market—technology that was once accessible only to global enterprises.”
— Prathes Saengthong, VP of Transformation & AI, Ascend Commerce
The Next Chapter: Ascend Commerce as a Digital Transformation Partner
This partnership marks a key step in Ascend Commerce’s evolution toward becoming a trusted Digital Transformation Partner for enterprises.
We are committed to developing solutions that support both present and future business needs—whether expanding into new markets, enabling new sales channels, or leveraging AI and automation to unlock enterprise potential.
Our goal is clear:
To help organizations move from “systems as limitations” to “platforms as growth engines.”
About Ascend Commerce and Odoo
Ascend Commerce is a leading digital solutions provider in Southeast Asia, empowering brands through a fully integrated eCommerce ecosystem. By combining advanced technology with end-to-end infrastructure, the company delivers scalable solutions that drive sustainable digital growth across industries.
Odoo is an all-in-one open-source enterprise management software featuring over 70 official apps and more than 66,000 third-party extensions. Its integrated modules span critical functions, including Accounting, Sales, Inventory, Manufacturing, HR, Marketing, and Productivity, delivering a seamless, one-stop digital management experience.
